It gives a drastical changes on my rough, dry lips. Everytime I apply this lip balm it instantly comes to the rescue with its moisturizng and lips-plumping capabilities. Also, keeping my lips protected and healthy. Moreover, I do not need to worry on its direct exposure for it is built on hygienic tube type that less likely to cross-contaminated. I have no qualms about it and by far, the best lip balm I ever tried!