[Job Post] Reporter Kim Min-soo
A new advertisement for clean beauty brand BENTON (CEO Lee Jang-won, Benton Inc.) executed by With Communications was released on the 19th.
The TV commercial released this time contains the brand story of Benton, which is about naturalism. The importance of nature was expressed emotionally with Benton's unique slogan of sustainability in everyday life through nature. It captures the natural beauty of the skin through Kim Kang-woo's solemn atmosphere and healthy charm.
Benton has been steadily loved both in Korea and overseas by presenting healthy cosmetics that have excluded harmful controversial ingredients from the planning stage. It is securing customer base with a diverse lineup of products, such as eyelash conditioner, sunscreen, and beer yeast shampoo.
In particular, Honest Eyelash Serum, an eyelash essence, has been reviewed by a number of Beauty Youtubers, and the Mineral sun stick has been recommended several times by mega beauty youtubers with 970K subscribers. It is also a hot topic among consumers and is ranked in the Naver shopping rankings.
The new Bakuchiol Serum has also been sold out and pre-purchased, and AC Bha Foam Cleansing, a functional product that relieves acne-prone skin, has also received positive reviews from consumers and maintains a perfect score of 5.0.
Do-yoon Byun, Benton's IPTV advertising agency, WithCommunications team leader, said, "Through this advertisement, WithCommunication has created a solution that contains their know-how throughout the entire transmission operation process so that Benton can widely publicize to more consumers the product that excludes harmful and controversial ingredients.,”
Source: JOBPOST (http://www.job-post.co.kr)
News article source: https://www.job-post.co.kr/news/articleView.html?idxno=61213