Clean Beauty Brand Benton Selected as Exclusive Model for Actor Kim Kang-woo

[Edaily Reporter Lee Yoon-Jeong] 

Clean beauty brand BENTON (Benton Co., Ltd., CEO Lee Jang-won) announced on the 7th that it has selected actor Kim Kang-woo as an exclusive model for the brand.

Benton has kept on being loved not only in Korea but also abroad, introducing healthy cosmetics that exclude harmful controversial ingredients.

It is building up a loyal customer base with a variety of product line-ups such as eyelash serum, sunscreen, and beer yeast shampoo.

Recently, in order to improve brand awareness, actor Kim Kang-woo has been selected as an exclusive model to launch a new brand campaign.

With the start of the campaign in June, it plans to release photo shoots and sketch videos sequentially.

Actor Kim Kang-woo recently showed his unique charisma by playing the role of presidential candidate Jung Joon-hyuk in the JTBC drama

"The Artificial City," and will appear in the Naver Vibe audio movie "Far East" along with actors Yoo Jae-myung and Kwak Dong-yeon.

During the photo shoot with Benton, Kim Kang-woo showed a variety of  his charms.

He raised expectations as a brand's exclusive model by showing off its bright,

warm, and popping charm away from the serious and intense atmosphere that it usually shows to the public.

An official from Benton said, "We selected actor Kim Kang-woo as a model considering his serious attitude and

healthy image in line with Benton's brand image that uses safe ingredients without harmful controversy and pursues natural skin beauty."

News source: https://www.edaily.co.kr/news/read?newsId=03030726632359424&mediaCodeNo=257&OutLnkChk=Y