[Segye Biz = Reporter Park Bo-ra]
Clean beauty brand Benton announced on the 10th that it had renewed its contract with actress Park Jung Yeon as its exclusive model.
Benton selected Park Jung Yeon as its first muse last year, and through this renewal, Park Jung Yeon has been become as a representative of Benton for her second year.
According to the company, Benton is a Korean brand with a product philosophy of excluding harmful ingredients from the planning stage.
Starting with the United States, the company has been recognized for product itself and is working hard to promote the excellence of K-beauty in about 40 countries around the world.
Benton, which was launched in 2011 and celebrated its 10th anniversary this year, plans to carry out more active marketing activities with the exclusive model Park Jung Yeon.
Benton explained that Park Jung Yeon, who is busy doing, has been working as a Benton model for the past year,
and has been contributing to promoting the brand with her clear skin and clean image.
Also, she has been contributing to build a brand image and expanding the brand’s awareness of making cosmetics that exclude harmful ingredients and pursuing health as the top priority.
Benton official said, "Actress Park Jung Yeon's clean and pure charm matched well with the brand image of pursuing healthy beauty,
and she also showed her affection as her exclusive model by revealing her Benton using her products through her own social media account.”
Actress Park Jung Yeon’s official said, “As we have created synergy effects with the brand,
we will continue to carry out more diverse activities through this renewal of the contract.”
Meanwhile, actress Park Jung Yeon made her acting debut in February 2020 as Jo Seo Woo, the grown-up daughter of the main characters, in the final episode of the tvN drama 'Hi Bye, Mama!'
She then appeared in the TV Chosun drama 'Wind, Clouds and Rain', where she played the role of Min Ja Young.
This year, she took on her first lead role after her debut in the webtoon-based web drama ga-[si-ri-it-go], which aired on 'seezn' and 'SKY' this year.
Source : http://www.segyebiz.com/newsView/20211110504601?OutUrl=naver