A clean beauty brand Benton is professionalizing to study and develop cosmetics.
Benton established its own R&D institute and certified by the Korea Industrial Technology Association on January 14th, 2021.
Benton excludes harmful ingredients from the planning stage and puts "healthy cosmetics" on the forefront.
Starting with the U.S., Benton is getting attention from more than 40 countries, including Europe, South America, CIS countries, and Southeast Asia.
Benton recently drew attention to its eco friendly concept, such as a tree free unit box made of 100% sugar cane, soy ink, eco-friendly Kraft buffer, and biodegradable bio-tape.
Benton has been responding to the rapidly changing beauty trend, starting with the establishment of a corporate R&D institute.
Benton is planning to accelerate research on cosmetics and develop new products.
Jang-won Lee, the CEO of Benton, said, "With the certification of the corporate R&D institute, we have a foundation for more diverse research.
We need to develop high-quality products to satisfy our customers' needs. We will continue to make efforts to manage the quality thoroughly."
And he added, "We will strengthen the R&D capabilities as well as the relevant technologies through our own R&D institute.
We are planning to promote the excellence of K-beauty and become a leading company in the cosmetic industry."
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