Benton's package of best-selling ‘Shea
Butter & Coconut Body Lotion’ has been replaced with 100% biodegradable
sugar cane material.
As much as the excellent quality of products
based on naturally derived healthy ingredients, Benton also intends to produce
eco-friendly product packages considering nature.
Benton plans to apply sugar cane package to
all our products sequentially, and will continue to carry out various eco-friendly
activities as a brand that considers the environment.
▶Click here to read the article
Clean Beauty Brand ‘Benton’, introduces sugar
cane package... implementing eco-friendly activities
As environmental pollution is recognized as
a global problem, more and more companies are working to conserve resources and
protect nature. Recently, various methods for saving the environment are being
proposed, such as changing product packaging materials or downsizing packages,
and reducing the use of plastic or vinyl.
Among them, Benton, a natural skincare
brand, has changed the package of best-selling ‘Shutter Butter & Coconut
Body Lotion’ and planed to implement eco-friendly activities.
The package of ‘Shea Butter & Coconut
Body Lotion’, which was applied to the product since the 15th, is
made of 100% sugar cane paper and uses soy-based ink. It
is characterized by biodegradation under composting conditions when buried
without separate bleach or coating.
Sugar cane has a rapid growth rate compared
to trees, and has been attracting attention as a material that can be expected
to regenerate resources quickly. In particular, the sugar cane package introduced
by Benton is more meaningful as a sustainable resource in that it does not use
woods and is made of agricultural by-products that are discarded in sugar
A Benton official said, “As much as the
excellent quality of products based on naturally derived healthy ingredients, we
also intend to produce eco-friendly product packages considering nature. We
plan to apply sugar cane package to all our products sequentially, and will
continue to carry out various eco-friendly activities as a brand that considers
Benton, on the other hand, is a clean
beauty brand that pursues healthy cosmetics that exclude harmful and controversial
ingredients fundamentally. Based on the inspiration of the movie called ‘The
Curious Case of Benjamin Button’, Benton has been loved in over 40 countries
since its launch in 2011.
By Park Han Yong, firstname.lastname@example.org, GPKOREA